April 2017

5 Questions All Marketers Need to Ask Themselves -by – Marc Wayshak

In order for your campaign to really cut through the noise, you need to know what your customer wants–not what you want. Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager. He was intrigued by the way taxis could briefly update others on their whereabouts, and soon he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. A few years later, he and co-founders Biz Stone and Noah Glass started Twitter. Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations. Dorsey speaks passionately about creating a “user narrative” when developing a product that tells a story of the user’s day-to-day…


Why your Business need Digital Marketing?

In the current Century, the globe is quickly shifting from analogue to digital. People are using a lot of digital content on each day – on mobile phones, laptops, desktop computers at work, and corporations that haven’t yet recognised the need of digital marketing which they need to adapt quickly in their marketing strategies. Why is digital marketing important for Business?  Because as a result of impact and awareness about the digital marketing, it’s growing rapidly in the market. Due to which people are moving from traditional marketing to the digital marketing. It appears seemingly that digital media can presently replace a lot of traditional forms altogether and it is all set to be a future of marketing. While older generations can little question lament the death of paper-based newspapers, books, communication strategies and old TV and radio broadcasts, those that have full-grown up with the web and mobile phones as a God-given right are already clutches the brave new world of digital consumption. The facts are that digital strategies of communication and promoting are quicker, a lot of versatile, sensible and efficient, thus it’s maybe unsurprising that after the technology became accessible we have a tendency to begin quickly entering into the digital age. The great news is that digital offers same potential to marketers and users. Before we glance at the advantages of digital marketing, let’s take a fast view…


3 ways a salesperson can handle the common objection, “your price is too high (Video) ” by MARC WAYSHAK

Have you ever had a prospect utter these terrifying words to you? Your price is too high… These are some of the worst words a salesperson can hear, right? Well, not necessarily. In fact it can actually be an opportunity if you handle it properly. But what are you supposed to do when a prospect utters this phrase? And, more importantly, how do you avoid it from ever coming out of the prospects mouth in the first place? It might be easier than you think. In this video I’m going to show you 3 ways a salesperson can handle the common objection, “your price is too high.” Check it out. So there you have it. Now you know 3 ways a salesperson can handle the common objection, “your price is too high.” I want to hear from you. How have you dealt with this objection in the past? Be sure…


5 Leadership Styles To Inspire Peak Performance – Brian Tracy

The job of the leader is to get things done by leading others to success. It is important to develop leadership styles that suit different situations. The style used depends on the needs of the team. Great leaders choose leadership styles based on the circumstances and the end goal. Here are the 5 leadership styles you should develop to inspire your team to deliver their peak performance. Be A Structural Leader The first leadership style is Structural. Everyone knows exactly what needs to be done, why it needs to be done, and to what standard. You accept complete responsibility for your staff. You choose them, you assign them, and you manage them with the expectation of excellence. This style allows you to make quick decisions without the input or challenge of others. The structural leadership style can allow for more transactional activities to occur. For example, rewarding or punishing team…


BUSINESS APPLICATIONS & DIGITAL STRATEGIES EVERY BUSINESS MUST LEVERAGE TO BE MORE PRODUCTIVE AND PROFITABLE

Indeed, true success is not quantified by how much you have but by how much you give. By how many lives and businesses you impact positively. Hence, we are sharing this vital information free of charge! OUR FINDINGS The survey we carried out recently indicated that 70% of SMEs and Organizations in Nigeria and Africa do not have an Online Presence or strategy talk-less of using Business Applications nor Digital Marketing strategy. As a result a lot of businesses have closed down while most are not doing well because they are ignorant of the benefits of having an online presence and digital strategy and how to leverage the internet to drive sales,  business growth, create brand awareness and reduce cost. OUR SOLUTIONS To this end we at Success Strategies Consulting & Solutions (Nigeria’s leading IT & Digital Marketing Solutions Providers) is offering Nigerians and Africans the opportunity to get an online…


7 REASONS EVERY BUSINESS NEED DIGITAL MARKETING STRATEGY TO CREATE AWARENESS, DRIVE SALES AND GROWTH IN THIS DIGITAL AGE

In today’s changing and challenging business landscape; Media is changing, customers are changing, and marketing is changing from traditional to digital. Hence, any business that does not want to be left behind must to adopt a digital marketing strategy and leverage the new digital media to be relevant and gain an edge over competitors. 7 REASONS WHY YOUR BUSINESS NEED DIGITAL MARKETING STRATEGY 1. Because the trend has changed and organizations and brands all over the world and in Nigerian have realized that creating brand awareness, attracting fans, generating leads, driving traffic and sales via digital strategy is far more cheaper, measurable and more effective than the traditional marketing techniques (i.e. T.V, Radio, Billboards, newspaper etc. 2. Because your prospects and customers (clients) spends more time online these days, surfing the net, searching for information, products or services, reading news, shopping and socializing on the social networks etc, and positioning…


True Life Success Story of a Broke Lady Who Made Her First Million in 19 Days from Swissgolden Network Marketing

Story of my financial life….. This is going to be a long read but I hope it touches someone. In 2014, I quit my job. Then I was earning about 70,000. I’d have to resume at work before 8 and close by 6, then face the traffic home. My 3 month old baby was sent to a creche( I had to work ). Loosing my dad early and my seeing my strong mum hustle made me quite independent. I COULDN’T DEPEND ON MY HUSBAND. So, the plan was rest from Dec 2014 till April 2015 and get another job. If only it were that easy…… By August 2015, I was depressed, broke and fustrated. I was receiving ‘Salary’ from my husband(I still am jare God bless him) but I was not fufilled. I’m sure if haliburton, schlumbeger and sahara does a search on their database with my name, it’ll pop…


How to Make money online from Freelancing Platforms

If one of your goals or dreams is to generate income online. This piece of information is for you. As my Zimbabwean friend Tamuka James Chinzvende shares how anyone can generate income online.  Now, over to Mr. Tamuka, enjoy and feel free to share with your friends and together we shall empower others.  Like I said before. It’s possible to make money online. It depends on were you are looking and what you are doing. One of the freelancing platforms I’ve used is Fiverr, that’s what I referring to in my initial post. So, in this post, I’m going to touch on three things mainly with regards to Fiverr. What do you need? What can you sell? How do you optimize your Presence What do you need? I know it’s cliche but the first thing is actually going there and opening your account. The thing with Fiverr is that it’s…


14 BUSINESS TOOLS & DIGITAL STRATEGIES EVERY BUSINESS MUST LEVERAGE TO GAIN AN EDGE OVER COMPETITORS, DRIVE SALES & BUSINESS GROWTH!

Indeed, true success is not quantified by how much you have but by how much you give. By how many lives and businesses you impact positively. Hence, we are giving back to the society via this promo! OUR FINDINGS The survey we carried out recently indicated that 70% of SMEs and Organizations in Nigeria and Africa do not have an Online Presence or strategy talk- less of Digital Marketing & Social Media strategy. As a result a lot of businesses have closed down while most are not doing well because they are ignorant of the benefits of having an online presence and digital strategy and how to leverage the internet to drive sales,  business growth, create brand awareness and reduce cost. OUR SOLUTIONS To this end we at Success Strategies Consulting & Solutions (Nigeria’s leading IT & Digital Marketing Solutions Providers) is offering Nigerians and Africans the opportunity to get an…


The Secret to Achieving Your Biggest Goals and Dreams – Jack Canfiled

As you probably know, I have achieved an enormous amount of success in my life, and I owe it all to two things: The first is that I have learned how to access my intuition and tune into my inner guidance, which comes from both my own subconscious mind and the Higher Power that created this Universe and wants us to thrive. I have learned how to meditate, use guided visualization, and read the kinesthetic signals from my body (what some people call “trusting your gut feeling”). The second is that I have learned to take immediate action on my inner guidance—the quicker, the better! The power of asking for inner guidance Asking for inner guidance through meditation has provided me with some very powerful ideas, ones that have accelerated the rate and magnified the size of my personal and professional success. Here’s an example: When Mark Victor Hansen and…


4 important questions to ask your current customers and clients to secure the contract and to serve them better

Next time you meet with your current clients, ask them these questions and find out exactly where your clients are and you’ll be sure to find where to get more of them: 1. What events do you attend? 2. Where do you get your news from? 3. What online media do you consume? Podcasts? Videos? Blogs? 4. Where do you read up on your business news? But, why ask them these questions, Caroline? 3 Reasons… 1. Advertising: You can be able to decide and select the best channels for placing your promotional content in front of them. 2. Content Creation: You will be able to think of better ways to create new content and repurpose existing content into different content types (e.g. Video, Graphics, Audio, Text), according to how your ideal customer prefers to consume content. 3. New Partnership with Influencers: You get to identify and build rewarding relationships with…


5 Leadership Styles To Inspire Peak Performance

Leadership Success leadership, management skills The job of the leader is to get things done by leading others to success. It is important to develop leadership styles that suit different situations. The style used depends on the needs of the team. Great leaders choose leadership styles based on the circumstances and the end goal. Here are the 5 leadership styles you should develop to inspire your team to deliver their peak performance. Be A Structural Leader The first leadership style is Structural. Everyone knows exactly what needs to be done, why it needs to be done, and to what standard. You accept complete responsibility for your staff. You choose them, you assign them, and you manage them with the expectation of excellence. This style allows you to make quick decisions without the input or challenge of others. The structural leadership style can allow for more transactional activities to occur. For…